My latest journey in marketing incorporates a lot more tech in being part of PwC South Africa's Digital Presence team.
Among other things, I am responsible for:
Managing pages across the PwC Africa group of sites.
Designing and building highly impactful page design layouts from client data.
Applying on page SEO improvements.
Assisting with the creation of new and complex on-page graphics and animation using jQuery,CSS & HTML5.
Supporting the Digital team with MarTech business case development, roll-out and technical documentation.
Setting up, building and updating Google sites, Sharepoint sites, 3rd party apps technical setup and configuration.
Media24
Digital Marketing Coordinator
2022 - 2024
I joined News24’s subscriptions team on 50,000 paid subscriptions. We more than doubled to 110,000 by the end of my tenure.
My responsibilities were:
CRM newsletters with goals of subscriber acquisition and retention.
Data analysis for campaign optimization.
Campaign conceptualization, all the way from copy to creative.
Liaising with editorial teams and relevant stakeholders to ensure consistent messaging.
A whole lot of other stuff.
AdSpace24
Content Producer
2019 - 2022
I was a member of the award-winning native advertising team Brand Studio 24 (now AdSpace Studio).
I produced multimedia content for campaigns that featured across News24 verticals, microsites, and social media.
Kaizer Chiefs Football Club
Digital & Media Coordinator
2018 - 2019
My first job out of varsity. Had a splendid time doing a little bit of everything under the marketing sun.
I contributed to strategy and content on the Club’s digital and media platforms as well as offline marketing operations. Other facets of my role included being an end-to-end facilitator overseeing and monitoring digital campaigns, platform analytics, event coverage and ad hoc engagements.
Assisted with paperwork and menial tasks, really. I helped package proposals, handled invoices, did some transcribing, and some messenging. Anything to contribute towards paying my tuition.
Education
University of Cape Town
Postgraduate Diploma: Marketing Management
2023
Why did I enrol for a full-time course knowing damn well I have a full-time job?
Since I’m destined for a life and afterlife in marketing, this was the best course.
My employer liked me so much they nominated me, and paid, for this course.
I successfully completed the University of Cape Town Web Design online short course, presented in collaboration with online education company, GetSmarter.
I gained practical and theoretical knowledge in website architecture, HTML, CSS and introduction to JavaScript.
This brought transferable learnings to my job. Great success! 👍🏾
University of the Witwatersrand
BA: Media Studies & Organisational Psychology
2015 - 2017
I enrolled just so I can play football for Wits, three years later I graduated in Media Studies and Organisational Psychology. 🤷🏾♂️
