I was going to start off by differentiating myself and saying “I’m not your everyday marketer” but the truth is I actually am your everyday marketer.
I care about getting projects and products from A to B.
I do my research and listen to the data.
I build systems and interfaces, and then debug and test to ensure everything is in order.
I plan ahead and rally everyone to ensure we get to the destination alright.
It’s gotta be sustainable so the budget has to balance.
What about the audience? Check.
The platforms? Way ahead of you.
Next time you’re looking for a marketer. Find your everyday marketer to strike a winning combination.
That Will Never Work by Mark Randolph
We're often told not to fall in love with the idea, but only the problem.
Will this book answer how to navigate being pressured to throw away an idea because of non-believers?
